Sports Betting App Development: Steps, Features, and Factors

August 22, 2024 manishlakhera

This year in 2024, India won the T20 World Cup, and recently we saw the fever of the IPL. The craze for sports is on fire. Furthermore, the country’s passionate sports culture is not only for cricket but also for other sports leagues like Kabaddi, football, badminton and boxing etc. Because fans want to feel engaged with their favourite team and player, they consider sports betting apps. Online sports betting allows customers to place bets on the outcome of sporting events in real time.

If we talk about its market size, the number of users is expected to be 18.9 million by 2029. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.51%, resulting in a projected market volume of US$2.70bn by 2029.

This blog will guide you through the complete details of sports betting app development.

What is sports betting app development?

Users can place bets on different sports events, such as cricket, kabaddi, football, boxing, and so on, using sports betting applications on their tablets and smartphones. Apps for sports betting give you access to a wide range of betting markets, more convenient betting conditions, and the ability to wager whenever and wherever you choose. Simply put, sports betting applications enable users to place bets 24*7.

Types of sports betting app

Daily sportsbook apps: Bet365, William Hill, and Ladbrokes.
Daily fantasy sports (DFS): DraftKings, FanDuel, and, Yahoo Fantasy Sports.
Social exchange apps: BetUp, Betfect.
Live betting apps: 888Sport, Betway, and Unibet.
Betting exchange apps: Betfair Exchange, Smarkets, and Matchbook.
Esports betting apps: Unikrn, Betway Esports

Steps to develop a sports betting app

Determine the needs via market research- A thorough market analysis is necessary before app development to determine popular games, the intended user base, rival apps, and the laws and regulations about the building of sports betting apps. After market research is completed, it is time to develop an app strategy that covers features like budget, features, design, and resource availability.

Get a licence – The gambling and betting industry is thriving all over the world. However, not all countries have allowed betting firms. As a result, before launching your sports betting app, you should first determine whether your target country allows online gambling and sports betting.

Find an app development company – To ensure that online betting software and apps run smoothly, you will required to incorporate APIs and other technologies. As a result, you’ll need to discover a reputable sports betting software development business that specializes in creating sports betting apps.

Software development and testing:

- frontend development—it’s a server-side development includinga database, .API and features.
- Backend development is client-side development that includes the design, cross-device compatibility and user interaction.

- Integration: third-party integration like payment gateways, data storage, and security measures.

- Testing: Testing is necessary for ensuring that the software works properly and satisfies quality standards. The key testing activities are

- Functional testing- involves ensuring that all features and functionalities work as intended

- Performance testing involves evaluating the app’s performance under a variety of scenarios, including load and stress testing

- Security testing involves identifying and fixing vulnerabilities to protect against security threats

- User Acceptance Testing (UAT) involves real users in testing to gather feedback and make necessary improvements.

Interface and design:

Key activities include:

User Interface (UI) Design: Develop wireframes and prototypes to outline the app’s layout and design, prioritizing simplicity, usability, and visual appeal.
User Experience (UX) Design: Create a seamless and intuitive user experience by designing clear user flows and easy-to-navigate interactions.

Develop and launch: Once you’ve finished all the steps, you can start developing your sports betting app. Your development partner will oversee the entire development process. After your app passes all quality and security tests, you can launch it in yourr preferred app stores.

Features of sports betting app

From the user side –

User registration & login: To allow new users to interact with the application, make sure your user registration and login are simple to navigate and find within the app. In addition, you should provide user profiles so that clients can keep track of their bets, payment history, and other pertinent information.
Live streaming service: Live scores and updates also allow users to see their chances in real-time or head-to-head comparisons for all the sports offered on the app.
Multiple betting options: Having more than one option can increase user engagement and traffic to your app.
In-app deposit and withdrawals: In-app deposits and withdrawals make the sports betting experience more convenient for users, encouraging them to utilize your app.

From admin side-

Customer management – customer management includes user account information and customer support to answer their queries and problems.

Payment tracking: payment processing and tracking is a crucial part of any app development.

Security management: To safeguard the users data and information there should be tight security measures.

Marketing and Promotion: It can be done on social media, websites, and other advertising platforms. it includes campaigns, discounts, and other promotional offers to attract more customer

Cost of building a sports betting app

Cost depends on various factors like app design, features, maintenance and updates.

App design and complexity: A well-designed app with a smooth user interface and impressive UI/UX design, might cost high.

The cost also depends on the level of app complexity.

1. A basic app, with functionality like user registration, payment integration, and betting features can cost from $30,000 to $50,000.
2. Moderate apps, like real-time data updates, live betting, and social sharing, can cost between $50,000 and $100,000.
3. Complex apps: high-end apps with complex features such as AI-powered suggestions, thorough analytics, and multilingual support can cost over $100,000.

Features: include user profile registration, account backup, payment integration, live betting options, real-time notifications, customer support, and odds management.
Post-launch updates: after the launch, there may be bug issues, any new updates, etc.

Benefits of SupportFly as a sportsbook software development company

Simulators for betting: Our platform offers advanced betting simulators that allow users to practice and refine their betting strategies in a risk-free environment.
The agent-player chat:– With our integrated agent-player chat feature, users can easily communicate with support agents for assistance, creating a seamless and supportive betting environment.
The localization process: Our localization process ensures that your sportsbook website is tailored to different languages and regions, offering a personalized experience for users around the world.
There will be no revenue sharing: Unlike many competitors, we do not impose revenue sharing on your earnings, allowing you to maximize your profits from the betting activities on your platform.
Integration of third-party odds: Our platform supports the integration of third-party odds providers, allowing you to offer competitive and accurate betting odds to your users.
24*7 Availability: Our sportsbook website is designed to be available 24/7, ensuring that users can place bets and access their accounts at any time, day or night.

Conclusion

The sports betting industry is growing rapidly as technology and sports fan interest grow. Modern people are eager to participate in online games and sporting events through betting. As a result, the popularity of sports betting applications is expected to reach new heights shortly. Sports betting necessitates careful monitoring and compliance, so you will need the support of a competent mobile app development company that specializes in sports betting app and software development services